Re:We Wasted $50K on Google Ads So You Don't Have To (2019)
by dchichkov on Saturday January 25, 2020 @12:59AM
(#22145002)
They might have arrived to this state of the page with meticulous A/B testing, optimizing for some function.
People try to summarize their thoughts, but if they are not good at it the summary ends up being "We're pretty cool, not like those other non-cool people, and we stand for good things". And then, having arrived at that thought, they express it using the words they have heard before in similar circumstances.
And boom - pretentious mediocracy seasoned with hollow platitudes!