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A comment on We Wasted $50K on Google Ads So You Don't Have To (2019). Parent comment

Re:We Wasted $50K on Google Ads So You Don't Have To (2019) by pillefitz on Saturday January 25, 2020 @02:09AM (#22145185)
Maybe the initial guess was far off, so A/B testing led them to a pretty bad local optimum?
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Re:We Wasted $50K on Google Ads So You Don't Have To (2019) by dchichkov on Saturday January 25, 2020 @08:13PM (#22149746)
Who knows, could be a global optimum. Plausible theory could be - extreme frustration promotes memory formation ;) Or something ;)
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