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A comment on We Wasted $50K on Google Ads So You Don't Have To (2019). Parent comment
let use_increase = (Increased income from existing customers using the service more)
assert churn > use_increase;
net_churn = churn - use_increase;
assert is_negative(net_churn);
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let use_increase = (Increased income from existing customers using the service more)
assert churn > use_increase;
net_churn = churn - use_increase;
assert is_negative(net_churn);