They're still pretty close imho. There's still only one type of spaghetti, one type of wheat flour, etc. Some other articles are more diversified now (cheaper and more expensive olive oil, but all store brand, same with milk, of which there is now {skim, full-fat, fancier full-fat} x {non-organic, organic} iirc) and they've added some brand foods, especially sweets (Aldi Nord may be different, I'm in Aldi Süd territory). But it's still much more pleasant to shop there than at regular supermarkets, which have music and advertisements playing and way too many practically identical articles. I don't need twelve brands of yellow mustard.

Aldi Nord is pretty much like any Edeka.

> Cut down on variety and compete on price instead.

I don't care so much about price as I do about convenience. ALDI only sells low-budget store-brands, and that's going a bit too far. I want A brands where it matters, and high-quality generic things where it doesn't.

Not sure where you are, but Aldi Süd in Germany is pretty nice. It's not the place to go shopping for specialty foods, of course, but for everyday items, their products are well-priced for decent quality in my experience. In some areas it's even better than that, their cheese selection puts quite a few non-discount supermarkets to shame.

In the US, I really liked Trader Joe's, which seems like an up-market version of Aldi. Which makes sense, seeing as it's owned by Aldi Nord.

With the advent of home delivery, this is as easy as filtering inline search results to said brands. And, if it matters to you, printing out your own minimalistic labels..

The problem is not the labels, the problem is that I don't want to have to make a choice.

Then just buy all generic store brand.

Hire a personal shopper