Zygna did something similar to CA, so have previous campaigns. Plenty of blame to go with engagement algorithms and suppressing things with Orwellian terms like "unbiasing" and filtering auto complete results and having execs allow behavior since they're on the same side. I think the past is being looked at through rose colored lenses. New media enables more people to capture and share as opposed to the official mouth pieces of traditional broadcast media setting the story. Tech is just a thing, people inside echo chambers and settling for the first thing that agrees with them is the exact opposite of critical thinking.