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A comment on What I Learned About SaaS at Buildium.

Re:What I Learned About SaaS at Buildium by j_z_reeves on Thursday January 23, 2020 @12:57AM (#22125202)
The MIT Entrepreneur course on EdX also mentioned dominating a beachhead market. Their definition is, "A beachhead market is the place where, once you gain a dominant market share, you will have the strength to attack adjacent markets with different opportunities, building a larger company with each new following" [1].

Nice to see an example of that in real life. Did Buildium eventually target adjacent or new markets?

[1] https://executive.mit.edu/blog/launching-a-successful-start-...

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Re:What I Learned About SaaS at Buildium by geoffroberts on Thursday January 23, 2020 @11:03AM (#22128574)
Buildium stayed pretty true to their original market, focusing mostly on serving that market with a greater level of depth through additional products and services. RealPage, the acquirer, sells to a number of adjacent markets and is moving into the market for small, residential property managers via the acquisition.
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