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Re:WordPad Is Gettings Ads in Windows 10 by fouc on Tuesday January 21, 2020 @08:17PM (#22113609)
The old strategy that you're referring to was called "Embrace, Extend, and Extinguish" in their internal memos [0]

[0] https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguis...

Re:WordPad Is Gettings Ads in Windows 10 by mthoms on Wednesday January 22, 2020 @02:02PM (#22120789)
Wow, I never realized that phrase was used internally at MS. I always thought it was an outsiders description of their practice. Shameful.