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Re:How to Kill a Startup Idea with Google Keyword Planner an... by edouard-harris on Tuesday January 21, 2020 @05:23PM (#22112331)
Perhaps surprisingly, dog walking platforms like Rover do experience alarming levels of defection (when participants do a side deal and cut out the platform). The dynamic seems to be that you generally take your dog out for a walk at a similar time every day, and this regularity (and comfort with a specific dog walker that you've grown to trust) leads to more frequent defections.

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