Re:How to Kill a Startup Idea with Google Keyword Planner an...
by edouard-harris on Tuesday January 21, 2020 @05:23PM
(#22112331)
Perhaps surprisingly, dog walking platforms like Rover do experience alarming levels of defection (when participants do a side deal and cut out the platform). The dynamic seems to be that you generally take your dog out for a walk at a similar time every day, and this regularity (and comfort with a specific dog walker that you've grown to trust) leads to more frequent defections.
It seems like if the primary qualifier on marketplace success is the ease at which two parties can cut out the platform, dog walking would not pass.