I only was willing to look at the article because it was Ribbon Farm and the series on the Gervais Principle was really good. I know a lot already about social stuff. I don't often get big epiphanies from reading things.

People sometimes make up terminology because they are trying to communicate ideas for which there really aren't popular terms. I struggle with this myself. I get accused of being idiosyncratic, using words to mean something they don't to other people, etc.

New ideas require new terminology. It's part of why living languages grow, change, add new vocabulary, etc.