It's their right to cultivate a company culture like that, should they wish so. Apparently a lot of young 'rockstar' programmers are attracted to that, being able to work and hang out with all the cool guys from a Web 3.0 company. Pay is probably less important than status (and a good looking entry on your résumè). I wonder whether the rockstar programmers are allowed to bring in their groupies to admire them during work? Like this guy observes: http://www.xtranormal.com/watch/7023615/

Edit: typos