I might be biased given where my friends work, but how do you know that calling it a "marketing ploy" isn't an overly-cynical view of things? After all, Musk sees more cost reductions coming, and his track record has been pretty good (if a bit late at times).
I also have some questions for you that I hope can resolve things:
1. Do you believe it is possible to do better than the infrastructure projects in other countries that you cite?
2. Do you agree that it would be a good thing if they succeed in making tunnels far cheaper than they are anywhere else in the world?
Finally, I hope that my tone does not come across to you as being negative in any way. I do not mean to sound strident, overconfident, or for any of the above to come across as a put-down. I mean no harm!
It was so bumpy that multiple journalists got motion sickness and puked during the demo rides.