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Re:Researchers find inverse correlation between advertising ... by tombert on Wednesday January 15, 2020 @12:53PM (#22056457)
That's what I find strange too; I can afford to get the new iPhone every year or two if I wanted (most software engineers probably can), and yet I plan on keeping mine until it's dead, broken, or stolen. I don't own a car, but if I did it would probably the cheapest car in reasonably good shape that gets reasonably good gas mileage.

There's a part of me that wonders if a lot of it boils down to education. My brother-in-law is relatively smart and able to learn new stuff fairly quickly, but he doesn't really have any education past high-school. Being better trained at math and compsci would probably help him realize the value for his purchases a bit better.

Re:Researchers find inverse correlation between advertising ... by chickenchaser on Wednesday January 15, 2020 @01:26PM (#22056873)
>I can afford to get the new iPhone every year or two if I wanted

Maybe that's what the difference is. Being able to afford these things means you might not feel a similar need to posture that you can afford a certain lifestyle that you really can't. I'm guessing that at minimum wage most would struggle financially especially in a large city like NYC, so being able to pull the newest iPhone out of their pocket might be their way of assuring themselves and people around them that they are doing alright financially.

Re:Researchers find inverse correlation between advertising ... by paulryanrogers on Wednesday January 15, 2020 @07:09PM (#22060323)
My wife has had more contact with poorer communities. And she believes it's partly to maintain the appearance of wealth and status. I suspect it's also a luxury within reach versus those which seem impossible: homeownership, choosing ones employer, world travel, etc.
Re:Researchers find inverse correlation between advertising ... by slumdev on Wednesday January 15, 2020 @01:27PM (#22056883)
When I was very young and didn't make much money, there didn't seem to be any point in saving it. It could have been just immaturity on my part, but short-term thinking and the availability of unsecured debt made it too easy to spend. It was a defeatist mindset. In my mind, the amount of work involved in scrimping didn't justify the very small payout.

Now that I make more, I spend even less than I did before. The reward finally justifies the work. It doesn't bear out mathematically, only emotionally.