"About Page likes ads": https://www.facebook.com/business/help/209213872548401
> Page likes ads help you reach people who may like your Page. If your goal is to increase awareness of your business, these ads are a way to promote your Page to people who are interested in your content or businesses like yours.
"Advertising your channel": https://creatoracademy.youtube.com/page/lesson/ad-promotion
> To help drive more views and subscribers to your channel, you can pay to run an ad campaign for your videos on YouTube through Google Ads. You can create an ad that appears before a video starts, or alongside a video on its watch page on YouTube.
Both ban purchasing fake followers, but they'll happily take money to put your page/channel in front of potential genuine subscribers.