I can't get maps or gmail for free from somewhere else. Maps is far and away the best in class, and I've got close to two decades worth of lock-in on their mail platform. And we haven't even mentioned the elephant in the room which is search. I'd pay them a seriously nontrivial amount of money each year if they bundled those services into a single privacy-aware offering. Way more than they're making off me from the ads I block and ignore.