Re:iOS 13 app tracking alert has dramatically cut location d...
by true_religion on Monday January 13, 2020 @07:22PM
(#22040378)
Not really, dropping private data from the ad industry might make certain ads perform worse, but it will also remove information on why. In the end the ad dollars will still be spent, and Google and others will profit.
The only potential harm to Google is that if advertisers go back to choosing publishers based on reputation alone, the need for Google as a middleman to lots of third parties is reduced so they will only earn the big bucks from their own properties.
The only potential harm to Google is that if advertisers go back to choosing publishers based on reputation alone, the need for Google as a middleman to lots of third parties is reduced so they will only earn the big bucks from their own properties.