VW group is going very heavily for mainstream EVs, seriously ramping up production, and the models don't look like the toy concept EVs of yore either.

Maybe Audi and BMW have to think about what it means to make a competitive EV since their price-points are similar to Tesla's, but VW proper will be pushing EVs at the ~$30k MSRP range. They don't need to be more advanced than a Tesla at that price because there is no significant market of people cross-shopping $50k Teslas and $30k VWs. What these manufacturer's need to do is release electric cars with reasonable ranges, near existing price-points, that look and feel "German Car".