A Man Who’s Spending $1B to Own Every Pop Song

Re:A Man Who’s Spending $1B to Own Every Pop Song by jedberg on Saturday January 11, 2020 @01:36PM (#22021471)

And yet when you see a car commercial they use an old song.

You’re not accounting for the value of nostalgia and cultural significance.

[ Parent | on HN ]

Re:A Man Who’s Spending $1B to Own Every Pop Song by olalonde on Saturday January 11, 2020 @03:08PM (#22021962)

In many cases, old songs are used precisely because they are cheaper to license.

[ Parent | on HN ]

Re:A Man Who’s Spending $1B to Own Every Pop Song by wolco on Saturday January 11, 2020 @05:12PM (#22022720)

Old songs have greater surface. Many more people have heard it over something popular today which 20% might have heard of. New music is usually much cheaper. Even within the same artist. Would you lic. Bieber's Baby, baby O or something new. More extreme example would you lic gangnam style or anything newer by that artist?

[ Parent | on HN ]

Re:A Man Who’s Spending $1B to Own Every Pop Song by walshemj on Saturday January 11, 2020 @03:23PM (#22022047)

Not really its why TV shows have to be careful with the budget for licences - though this can work very well "sinner Man" as used in an episode of Person of interest.

[ Parent | on HN ]

Re:A Man Who’s Spending $1B to Own Every Pop Song by lowdose on Saturday January 11, 2020 @02:22PM (#22021744)

Only when the car is advertised to boomers. Fords new electrified cars commercial pumps techno.

[ Parent | on HN ]

Re:A Man Who’s Spending $1B to Own Every Pop Song by windyaskew on Saturday January 11, 2020 @02:43PM (#22021837)

And they'll keep pumping that same techno in 5 years when they want people to get Gen 2 electric cars

[ Parent | on HN ]