And the change is probably for the better. I loved what the US ideals used to stand for but how ethical is to impose US ethics or laws on other countries even if it was possible? The Internet is no longer this network of bright individuals, it's part of society's fabric.

In a few years, the US understanding of morality might change to Christian fundamentalism, gun culture, anti-vaxxing, respect to the authority, anti-euro and so on and the US might differentiate even from the UK in many aspects and fall in odds even with Western Europe.

Would it be expected that the employee's rally for these causes too and try to overcome some German vaccination laws? If the new cool becomes Mormonism, should employees make sure that the message of the Mormons must be delivered in Turkey?

Sure, my examples are extremely exaggregated but winds are blowing in different directions in every part of the world and I would prefer if the companies don't pick sides here. Not censoring Google doesn't change a thing in China because the problem is not that the locals in China are looking into these things but couldn't find info due to the censorship.

For these tech giants, I think, is enough if they don't turn into a tool for control and surveillance. Serve the censored search results, show your ads and make your money, obey the local laws and Just don't be enablers for oppression. There's a difference between limiting your product to obey the law and gathering list of people for persecution.