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Re:Uber stops upfront ride pricing in response to California... by sida on Friday January 10, 2020 @12:16PM (#22012572)
You know Uber started out as this and then switched to upfront pricing right?
Re:Uber stops upfront ride pricing in response to California... by herval on Friday January 10, 2020 @12:49PM (#22012934)
Yes. They A/B tested and the flat fee model was more popular. The new directive is to increase margins, and the variable model is better at that.

I can’t name sources, but it should be pretty evident just based on the new CEO public messages by now?