forgive me for my lack of knowledge of HN lore, but what was the advice? (a link/keywords for searching would be good :)

There's this user, patio11, I think he's in the top 5 karma here, and his schtick might be summed up as:

1) A/B Test 2) Middle aged women are tremendously underserved in the software market, and not because they don't buy software.

Give the Business of Software guys a few months and there will be a video which answers one of these questions in an amusing fashion.

In the meantime, to build upon euroclydon's summary, do you have any recommended articles about catering to, um, middle aged women? (software! I mean software-wise!)

On your blog I found only something about abusive customers :)

I have quite a few HN comments about it. Most of them boil down to "You should try selling software to women. Women pay money for software, unlike 20-something white and Asian males. You are more likely to sell software which solves a pressing problem for her than to sell software which solves a pressing problem for him like 'How do I steal music more efficiently?' Also, since the industry spends a disproportionate amount of time and effort on the needs of techies, the software currently available to her largely sucks, and fairly few competitors are in any given niche relative to the market opportunity. This is profitably exploitable: make something that she wants, charge money, she will happily pay you money."