The fashion was everything. The ipod mini with it's colors. The iconic dancing silloutte ad campaign, where the only defining characteristic is the status symbol of the all white ipod and all white headphone.

Growing up during the rise of the ipod, it absolutely was a status symbol first and foremost. Owning a zune gave you more ridicule in middle school than not owning an mp3 player at all. People were buying earpods without even buying an ipod, just to have that white cord dangling out of their ear.

Maybe older generations saw it as good tech only, but for late millenials, the ipod's popularity was due to an obsession for vanity. These were the years where everything had to be either lacoste, abercrombie, hollister, american eagle, or a 6 inch tall polo man, after all.

Part of the airpods success is that they tap into this obsession toward vanity harbored deep within millenials, who have also moved on from mall brands to gucci/balenciaga/supreme/insert bougie brand of the decade.