> If everyone waited a couple of years for them to work the kinks out, they would stop making cars because no one was buying them. Someone has to buy first, right? But why?

I imagine some version of Tesla's strategy would need to play out. I don't think Sony has the brand cachet to make an EV play work, but I absolutely think Apple does. And to a lesser extent, even Google. Tesla made it a long ways by relying on enthusiasts who would overlook much just to have the latest gadget to drive the roads. Apple has a lot of fans as well, they may be just as forgiving. Though it would be easier for me to see that happening when Jobs was still around to be a figurehead. Tim Cook is competent, but he is not a visionary leader.