Re:Sony Announces Electric Concept Car
by rootusrootus on Tuesday January 07, 2020 @04:02PM
(#21984805)
> If everyone waited a couple of years for them to work the kinks out, they would stop making cars because no one was buying them. Someone has to buy first, right? But why?
I imagine some version of Tesla's strategy would need to play out. I don't think Sony has the brand cachet to make an EV play work, but I absolutely think Apple does. And to a lesser extent, even Google. Tesla made it a long ways by relying on enthusiasts who would overlook much just to have the latest gadget to drive the roads. Apple has a lot of fans as well, they may be just as forgiving. Though it would be easier for me to see that happening when Jobs was still around to be a figurehead. Tim Cook is competent, but he is not a visionary leader.
Because trusted media entities will get to try them out and deliver judgement that may (or may not) encourage people to take the plunge and try a test drive.
I don't think it's rocket scienc.. oh, wait, Musk's got feet in both fields there.
That's the crux of my question. Tesla is a car company. It's a no-brainer to buy a car from them. Making cars is what they do, and their entire existence depends on making good cars. Apple/Sony/Google are not car companies. Making cars is not what they do, and their existence does not depend on making good cars.
If everyone waited a couple of years for them to work the kinks out, they would stop making cars because no one was buying them. Someone has to buy first, right? But why?