What you're basically saying is that if a candidate tailors a message to an individual, then that individual will support them. Yes! That's how it should work. The candidates have to earn the support of the voters. They should be trying to craft messages that resonate with them. If people can flip voters with ads alone, then where does it end? Who has the better ads?

What we say was a constituency that was upset with the status quo. When given a chance to vote for an outsider, they jumped on it. I think advertising played little to no role in the 2016 election and I've yet to see data to suggest otherwise.