The explanation I saw indicated that they keep readers on the site longer, which helps with both SEO and ad revenue (if they scroll deeper).

Basically optimizing for everything but good user experience.

Like the rest of the ducking modern web! I just spent an infuriating half an hour trying to locate somewhere to eat breakfast close by tomorrow. It will be faster and much better for my blood pressure to just walk around the neighbourhood until I see something that looks nice.

WTF happened? Seriously? It wasn’t long ago things like Google and google maps were actually helpful. And establishments had websites with menus and opening hours.

it is an SEO thing. Avoiding thin-content and adding contextually relevant text for search.

It's a "two-part greeting" thing.

But this is HN, so nobody knows what that is here. :)

Internet says "two-part greeting" is "Hello/Welcome. How can I help you?" which seems irrelevant to this context.

Hadn’t heard that term before. Feel free to explain :) Is it a sales thing?

Nice work flagging the answer HN.

I vouched it now, so it’s visible.

Nope, not visible. Good luck with that game of whack-a-mole.

Once the comment is vouched for I don’t think it will go invisible again. I loaded it in incognito mode and it’s visible there: https://news.ycombinator.com/item?id=21938682

Sorry, the comment wasn't worded in a way to make it obvious that it was intended to be an answer to the question. My fault for missing it.

Easily googled. Hi, welcome to hacker news. May I offer you some articles to read?

Hi. I easily googled "two-part greeting". Now I know it's about the greeting at the drive thru in McDonalds when you want two McDoubles.

Wait. No. That can't be it. It's about two critiques in drive thru greetings.

Wait. No. That seems irrelevant as well. It's a Yuletide thing? Answering the phone?

Wait. It's not easily googled. It's an obscure term of art apparently.

Hmm, not easily googled? I got something about drive-thrus but nothing actually using the term.

Why does anybody come to HN, except to find articles to read?

How would you know something is easily googled if you've never heard the term before?

It is simply an observation. There was apparently no overlapping term from say, network engineering, or dramaturgy, to confuse the search. Contrast with "Go (programming language) - Wikipedia" which led to the invention of "golang" as a keyword so that programmers could search out programming articles for that language efficiently.

BTW I did enjoy reading the article I found on "two-part greeting." [1]

[1] https://www.qsrmagazine.com/ordering/100-ways-improve-your-d...

Why does anybody go to McDonald's except to place an order?

Why does anyone visit a recipe site except to read half a novel about how the author remembers his childhood when dunking madeleines in their linden-flower tea? ;-)