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A comment on Top Mistakes in Behavior Change.

Re:Top Mistakes in Behavior Change by TheSOB88 on Monday February 07, 2011 @04:16PM (#2190800)
If anyone wants to read a book on behavioral change, try "Switch" by Chip Heath and Dan Heath. It's sooooo goooood.
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Re:Top Mistakes in Behavior Change by bobf on Monday February 07, 2011 @05:35PM (#2191080)
Indeed. For me, one of the key takeaways was that to successfully implement lasting change, you must appeal to emotion. Logic is not enough.
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