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Re:Publishers Determined to Kill E-Books by chadlavi on Sunday December 29, 2019 @12:56PM (#21907300)
> reading a book in one format or another in the last 12 months

That study is a binary "read at least one book at all or read 0", doesn't indicate how many books the people who made it through one book finished. I would not call someone who reads one book a year an avid reader.

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