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Re:88% of Americans use a second screen while watching TV by hinkley on Friday December 27, 2019 @12:31AM (#21889442)
It was that way before the writer's strike.

The slow decline that started with The Real World had picked up pace, and the airwaves were slowly filling with reality show after reality show.

Then Lost went on the air, and nobody noticed at first, but by Season 2 it had competition from story-driven shows again. And I dunno who rushed out Lost Season 1 on DVD a few months before the second season aired, but that was an inspired decision. Tons of new viewers for Season 2, and probably for the first time ever people were binge-watching a TV show.

It ended with a whimper, but boy did it start with a bang.

Re:88% of Americans use a second screen while watching TV by Izkata on Friday December 27, 2019 @01:48AM (#21889670)
> but boy did it start with a bang.

Lost got some crazy publicity (for the time) as well: Lots of people thought the shot of the plane from the inside being torn in two was real, not from a TV show.