Arcteryx is still good, but expensive. Brasher, Snugpak, Arktis and Keela are all worth looking at. Alpkit is surprisingly good for the price. Paramo kit is decent.
I always wonder why people who aren’t at all spend so much to look outdoorsy, maybe it’s to impress Tinder/Grindr dates. Woe betide them if their date wants to go hiking or climbing or something!
Having said that I am wearing jeans right now, but I’m not pretending to be a cowboy...
Oh almost forgot Berghaus, used to be a big fan of their kit but not so much now. Same quality drop-off issues that have affected some of the others mentioned on this thread.
My Brasher boots have lasted 15 years and only failed due to younger me being too lazy to look after the leather properly (it's cracked at the crease). Thanks for all the names, will see which I can find stockists for.
My wife wouldn't be seen dead with me wearing Paramo. If they'd only do better cut garments!
I purchased what I thought was a direct replacement pair recently only to discover that what they now sell (following an acquisition) is a poor copy of the boots I had before.
Altberg and AKU are my go-to brands for boots at the moment.
Superdry ruined the outdoor jacket market in the UK. They make stuff that looks technical but just isn’t, for posers who live in cities to ermm pose in. But now the (formerly) genuine brands have realised there is money to be made from people who will never actually need proper outdoor clothing but like the look, so they have cut quality and increased price to match.
Here in Wales we chuckle at the English setting off for a days hiking all wearing Superdry and so on. When the weather turns they will be miserable.