Sorry, that was poorly presented on my part. I believe the most recent estimate was around 2-3% of all internet traffic was served on a web server being hosted by Amazon.

I can’t find the original source, but this Quora post[0] and included primary source[1] suggest the same.

[0] https://www.quora.com/What-is-the-estimated-percent-of-inter...

[1] https://www.netcraft.com/internet-data-mining/million-busies...

I'd be curious what type of insight they're getting from markets such as China, India, Russia, South America and SEA. I couldn't find much on their site. Their estimate could still be relevant for their target market, while being completely off globally.

Also, only looking at public internet traffic is a mistake since this isn't solely where AWS is trying to compete. You need to consider _all_ hosting, including government, intranet and other private players, which AWS does attempt to capture.

This is a really good point and really reinforces the take that Amazon isn’t as big as many of us believe.