I've been advocating for heavy regulation of the advertising industry, not just online but everywhere, for the last few years. Not just industry and entertainment but the entire political system and journalism have been co-opted by advertising and sales practices.
The only rebuttal I ever hear is, well, how are your favorite websites going to stay up if they can't be free? Will you pay for them all?
And the funny thing is, the websites I use fall into three categories:
1. Free, and super cheap to host, unlikely to be affected by loss of advertising revenue at all (e.g., my hobby blog)
2. Free, and I can live without them easily, because the entire commercialization scheme is inherently destructive to a positive experience(youtube; facebook)
3. Free, but have other commercialization schemes underway or provider their owners with some other sort of value, and would very likely remain viable in their current or similar format without advertising (Penny Arcade; SMBC Comics; Stratechery-ish; H-N; RP online)
4. Non-free (Netflix, medical journals; various patreon-based fora/discord channels/etc.)
1 & 4 are the primary sources of value for me. 2 could disappear overnight and I would barely notice. 3 would either adapt to survive, or die, and the total loss of value to me would be non-zero, but small.
So by all means. Kill off the ads. Don't give me any bs about the value of the free internet. It's worth what I paid for it.
* Journalism no longer prioritizing truth, but eyeballs/clicks. * Immense user frustration * Waste of bandwidth (energy costs, etc)
I bet there are many more.
It's an arms race, you only earn less without targeting when your competitors are targeting. When all advertising is equally poorly targeted, everyone's getting their fair share of the available advertising dollars.
I'm sure the internet will do fine with a less intrusive monetization scheme.