It was a desire to keep a common type rating that led to the need for MCAS to pass 25.173 because of the landing gear causing an insufficiently (though still positively) longitudinally stable aircraft, not a desire to keep the handling characteristics "similar" to the other 737s, but to keep them legal at all.
What I'm suggesting is that if they were to just call it say, the 797 (or whatever), then they could make the handling characteristics different from the 737 and solve the pitching moment problem in a different way that would have been safer.
Source for that claim?
I’ve read extensively on the topic and have internal Boeing sources and everything I’ve seen says MCAS was needed to maintain the type rating, not that without MCAS the plane wasn’t airworthy.
25.173.c requires the stick force curve to have a stable and minimum slope of 1 lbf/6 knots.
At high angles of attack (low speeds), the stick force reduces slightly as compared to lower angles of attack (higher speeds). This requires a negative slope at a point on the stick force curve, violating both the minimum slope and the stable slope requirement of 25.173. (indirect source: https://www.wsj.com/articles/how-boeings-737-max-failed-1155... ). They couch it as "pushes the nose up" (though the image cited is dual sourced to Boeing and a WSJ graphics author, so I'll wager that "pushes the nose up" is WSJ content rather than Boeing content).
http://newsinflight.com/2019/03/29/what-causes-boeing-737max...
https://abnormaldistribution.org/index.php/2019/04/30/ieee-s...
https://www.quora.com/Does-the-fact-that-the-pilots-of-the-7...
https://seekingalpha.com/article/4286602-boeing-737-max-misc...
Well, it was and it wasn't. In order to meet the stated demands of their customers (large airlines who didn't want to retrain pilots on a new type), they had to stick to the same 737 type certificate. The engines on the MAX change the centre of gravity such that the handling characteristics were too different. The regulators would not have allowed the MAX to share the type certificate with the 737NG as it was, so MCAS was born.
I'm convinced that the MAX 8 itself could have been certified as a distinct type (without MCAS, using some other system that wasn't half-baked) and we would not be having this conversation because those two crashes would not have happened.
At least as I see it, the flight characteristics led to MCAS because of penny pinchers.