It optimized for users vs shoppers, which I appreciate because user acquisition can contradict the pursuit of user experience optimization and I am more frequently using a solution than shopping for my next solution.

As for JS, this is a web app.

It's just a single click. And you remain on the same page, too. I don't think it's too bad actually; it keeps the page very clean.

I'm not going to enable javascript to find out what your website does when I have no idea what your website does.

buckminster: We'll create a static frontpage in the future without the need for the click. And we'll also keep the easy-to-login feature for existing users.

Good feedback, thank you.