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A comment on Amazon is now delivering half its own packages, rivaling FedEx and UPS. Parent comment

Re:Amazon is now delivering half its own packages, rivaling ... by saimiam on Monday December 16, 2019 @07:44PM (#21809332)
While I haven’t seen Amazon day in the wild, I have to marvel at their marketing folks who have captured mindshare by coopting what used to be (and still is in my house) grocery day - when we do our weekly shopping - into Amazon day.

To me, it’s these little moves which capture an inch of mindshare at a time that really bring home the power of marketing.

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Re:Amazon is now delivering half its own packages, rivaling ... by brewdad on Monday December 16, 2019 @11:45PM (#21810681)
Prime members can choose a "Prime Day", meaning consolidating purchases into one day of your choice (say Thursday). This might be a bigger triumph in marketing. Convincing customers who pay a premium for 2-day shipping to accept delivery a week (or more) out, by choice. Genius!
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