While I haven’t seen Amazon day in the wild, I have to marvel at their marketing folks who have captured mindshare by coopting what used to be (and still is in my house) grocery day - when we do our weekly shopping - into Amazon day.

To me, it’s these little moves which capture an inch of mindshare at a time that really bring home the power of marketing.

Prime members can choose a "Prime Day", meaning consolidating purchases into one day of your choice (say Thursday). This might be a bigger triumph in marketing. Convincing customers who pay a premium for 2-day shipping to accept delivery a week (or more) out, by choice. Genius!