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Re:Google is not a search engine, but an ad engine by rmsaksida on Sunday December 15, 2019 @10:30AM (#21796651)
Yeah, I don't see how breaking up them up would fix this. Let's say there's a dedicated company called "Google Search". Why wouldn't Google Search, the search engine company, spam search results with ads? Breaking up a company is one thing, dictating how a company should operate is another. I think what DHH has in mind is a search company that operates more like an utility, but that's not necessarily what we would get if Google were broken up.
Re:Google is not a search engine, but an ad engine by foobarian on Sunday December 15, 2019 @10:42AM (#21796734)
I don't object that much to a search engine spamming results with ads if they really wish to. What I do object to is them using search to gain market knowledge to discover high margin opportunities and build them into the search engine, promoting them ahead of the 3rd parties.
Re:Google is not a search engine, but an ad engine by lallysingh on Sunday December 15, 2019 @11:45AM (#21797093)
.. but they haven't. Gmail and docs any fed from search, Android isn't related, and their other stuff hasn't really taken off.

Edited for qualification.

Re:Google is not a search engine, but an ad engine by frei on Sunday December 15, 2019 @12:03PM (#21797240)
GP is talking about the Google onebox features, like maps, local reviews, weather, sports updates, movie tickets, etc. which show up on the SRP before competitors like MapQuest/ESPN/AccuWeather/Fandango
Re:Google is not a search engine, but an ad engine by isolli on Sunday December 15, 2019 @12:00PM (#21797224)
But they have. They were fined $2.7bn for abusing their position to drive people to their own shopping service.

https://www.npr.org/sections/thetwo-way/2017/06/27/534524024...

Re:Google is not a search engine, but an ad engine by wolco on Sunday December 15, 2019 @12:59PM (#21797691)
Breaking them up would see them selling this data to themselves.
Re:Google is not a search engine, but an ad engine by marcosdumay on Sunday December 15, 2019 @10:43AM (#21796742)
> Why wouldn't Google Search, the search engine company, spam search results with ads?

Nothing is stopping them. But they wouldn't have the monopoly on ads to cover them if their results are of bad quality.

Re:Google is not a search engine, but an ad engine by hanniabu on Sunday December 15, 2019 @11:14AM (#21796909)
> But they wouldn't have the monopoly on ads

I'm not seeing how anything would change. Google search and whatever other google branches will continue working together so it'll essentially be the same thing but with a different legal structure to appease everyone.

Re:Google is not a search engine, but an ad engine by lonelappde on Sunday December 15, 2019 @10:47AM (#21796768)
Almost no one of note thinks Google search result are bad quality in a market sense. That's why almost everyone chooses to use Google search. People who think Google search is bad are upset that other people like Google search results.
Re:Google is not a search engine, but an ad engine by judge2020 on Sunday December 15, 2019 @11:01AM (#21796843)
No, in certain use cases the search engine can fall behind. It's not going to be the best at everything. And when thinking about certain other issues (privacy, not showing the full URL, etc) it is perfectly valid to not use Google.
Re:Google is not a search engine, but an ad engine by kevin_thibedeau on Sunday December 15, 2019 @12:41PM (#21797537)
Do a google search for "computer". The entire first page is ads save for the one Wikipedia link.
Re:Google is not a search engine, but an ad engine by marcosdumay on Sunday December 15, 2019 @01:53PM (#21798067)
Honestly, I don't think the Google results are currently of bad quality. A search for "computer" is mostly meaningless, and they could reasonably fill it with anything. It is also not as absurdelly far ahead of anybody else as it used to be.

I mostly avoid it, but that's because I mostly avoid any Google service. All of them are bundled and I don't want some AI misstep to lock me out of the few of their services I care about. At this point some forced unbundling would bring a huge trust benefit to Google.

But anyway, it is very clear that the bundling of Google's monopolies on ads and search are a huge barrier to innovation and competition on both of those.

Re:Google is not a search engine, but an ad engine by wolco on Sunday December 15, 2019 @01:01PM (#21797706)
I have a college..