The “view discussion” and “view more comments” buttons are just utter, utter shite. It is near impossible to read all of the comments.

It’s clearly designed to satisfy KPIs other than actually reading a post. More like superficially bouncing from one post to the next, dropping an upboat and off you go.

I sincerely hope all these sign in-only forums with great SEO like Quora and Reddit suffocate on their own rot.

I thought / heard from someone that the View more comments button is a technical solution for preventing overfetching or excessively deep queries. Never crossed my mind for a second to connect it to KPIs.

But then I’d expect a “load more” button to expand a new level, and fetch those comments, leaving the rest in tact. Not to go to a new page and only show a subset of the comments yo want to load and hide the comments it displayed just a click away.

Instead the new page is rather short and has a completely different post at the bottom. It’s all about engagement. And more ads. But I hide em, so no idea where these are.