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Re:An account is now required to read Reddit comment threads? by CM30 on Friday December 13, 2019 @06:11AM (#21780684)
Yeah, this feature being part of an A/B test makes sense.

Hopefully the results of said test show enough of a drop in traffic/conversions for the variation with the 'login requirement' that they drop the idea altogether.

Re:An account is now required to read Reddit comment threads? by Normal_gaussian on Friday December 13, 2019 @07:21AM (#21780941)
I doubt it.

Users will either login or switch to old/ud

There doesn't seem to be any downside to old/ud - it retains users that would otherwise leave whilst being enough of a pain that those who the wouldn't leave just login.

Re:An account is now required to read Reddit comment threads? by city41 on Friday December 13, 2019 @12:39PM (#21783598)
I wonder if this type of thing is A/B testable. I feel like the real effects of a change like this will take a very long time to see.