Re:Self-driving truck delivers butter from California to Pen...
by Spooky23 on Thursday December 12, 2019 @11:15AM
(#21773138)
I agree.
There are definitely big changes in how produce is being purchased now, with closed-market strategic sourcing replacing older markets that were more transparent. Producers are paying for increasing consumer competition in grocery.
His plight speaks to why futures markets are important. His costs and production plans were set many months ago, yet his revenue is only decided now. With futures he could hedge downward exposure.