News for hackers. Stuff that matters.

A comment on Apple’s Ad-Targeting Crackdown Shakes Up Ad Market. Parent comment

Re:Apple’s Ad-Targeting Crackdown Shakes Up Ad Market by jefftk on Monday December 09, 2019 @07:55PM (#21748539)
Depends on the advertiser! Big brand who mostly wants to reach everyone in a geographic area? Targeting doesn't matter. Retailer that wants to bring someone back in to complete a purchase? Without targeting they won't buy ads at all.

(Disclosure: I work on ads at Google)

[ Parent | on HN ]
Re:Apple’s Ad-Targeting Crackdown Shakes Up Ad Market by dannyw on Tuesday December 10, 2019 @02:49AM (#21750522)
You suggest this as if the majority of ad spending comes from small businesses trying to retarget their customers; when the vast, vast majority of ad spending comes from big brands; and your mom and pop business isn't running a sophisticated ad targeting campaign.

Adtech is for the establishment.

[ Parent | on HN ]