Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

Re:Apple’s Ad-Targeting Crackdown Shakes Up Ad Market by manigandham on Monday December 09, 2019 @05:53PM (#21747555)

Advertisers don't care and have never worried about this. It's the adtech supply chain, and the publishers who get paid that worry about the revenue and targeting.

[ Parent | on HN ]

Re:Apple’s Ad-Targeting Crackdown Shakes Up Ad Market by jefftk on Monday December 09, 2019 @07:55PM (#21748539)

Depends on the advertiser! Big brand who mostly wants to reach everyone in a geographic area? Targeting doesn't matter. Retailer that wants to bring someone back in to complete a purchase? Without targeting they won't buy ads at all.

(Disclosure: I work on ads at Google)

[ Parent | on HN ]

Re:Apple’s Ad-Targeting Crackdown Shakes Up Ad Market by dannyw on Tuesday December 10, 2019 @02:49AM (#21750522)

You suggest this as if the majority of ad spending comes from small businesses trying to retarget their customers; when the vast, vast majority of ad spending comes from big brands; and your mom and pop business isn't running a sophisticated ad targeting campaign.

Adtech is for the establishment.

[ Parent | on HN ]