CO2 emissions are globally fungible, that's the whole idea of the climate change problem. So I don't understand the marketing of "carbon neutral" products. You can produce an infinite amount of carbon neutral stuff, and it has no more value than printing a label. The idea of a bottom-up solution makes no sense to me.

The idea of building up carbon neutrality bit by bit reminds me of Eddie Lampert's much ridiculed apparent belief that you can build a profitable company by having smaller parts of it compete to make profits.