Does it show them to have better content though? Radio sucks these days as your get long as segments every 20 minutes. TV is just poison to your brain with constant ad bombarding. Press is dying and for good reason: it's basically low quality opinion pieces. Most journalists don't link to sources and can't stop themselves from inserting opinions presented as facts. I think Internet exposed even the most well established newspapers. You can get way better information by just looking for sources.

I watch my movies on Netflix, sports on paid streaming services with little to no ads. The only quality ad supported content I am able to find is on YouTube mainly interviews, podcasts and educational videos. Even then I am supposedly able to pay to not watch the ads (YouTube red wasn't available in my country last time I've checked).

Ads poison the content. People are willing to pay 50-100$ to watch a boxing night. I don't think it's impossible to make them pay for quality content.