Re:Coming Soon: AWS Graviton2 Processor for AWS
by ksec on Thursday December 05, 2019 @05:49AM
(#21711368)
I guess not everyone read books about Steve Jobs.
It was Steve's idea that Intel had the best chip and Fab, and he wanted the best in iPhone. He was willing to wait for Intel to give him what he demands, the price he asked for was way lower than Intel's usual margin but very high for Apple's BOM Cost.
Ultimately one of this Top Engineers put his name badge on the table and said if Steve insist on Intel he will quit. Steve Jobs ultimately backed off. They than bought P.A. Semi and the rest is history.
Intel's failure to capture the iPhone SoC opportunity was described by Paul Otellini, Intel CEO at the time as the biggest missed opportunity / failure of his life. ( And I am still quite pissed they forced out Pat Gelsinger )
If Steve had persisted he would have repeated the same Apple Lisa mistake. And the world might not be quite the same.
*Makes me rather sentimental while typing this. I miss Steve Jobs.
It was Steve's idea that Intel had the best chip and Fab, and he wanted the best in iPhone. He was willing to wait for Intel to give him what he demands, the price he asked for was way lower than Intel's usual margin but very high for Apple's BOM Cost.
Ultimately one of this Top Engineers put his name badge on the table and said if Steve insist on Intel he will quit. Steve Jobs ultimately backed off. They than bought P.A. Semi and the rest is history.
Intel's failure to capture the iPhone SoC opportunity was described by Paul Otellini, Intel CEO at the time as the biggest missed opportunity / failure of his life. ( And I am still quite pissed they forced out Pat Gelsinger )
If Steve had persisted he would have repeated the same Apple Lisa mistake. And the world might not be quite the same.
*Makes me rather sentimental while typing this. I miss Steve Jobs.