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Re:Sundar will be the CEO of both Google and Alphabet by darksaints on Tuesday December 03, 2019 @05:39PM (#21697625)
Cashing out before the antitrust suits start to hit.
Re:Sundar will be the CEO of both Google and Alphabet by Frost1x on Tuesday December 03, 2019 @05:46PM (#21697686)
I'm not sure how long these sort of antitrust cases take to litigate (I was young during Microsoft's high profile case), but I'd say this is one of the most rational explanations as to why, seemingly out of nowhere, they'd parachute away together.

It looks like an attempt to try to distance themselves, their personal images, and their assets before it gets too ugly. I would certainly do so unless my personal financial analysts told me otherwise.

Re:Sundar will be the CEO of both Google and Alphabet by foobarian on Tuesday December 03, 2019 @07:20PM (#21698371)
My hunch would be that they are just bailing before they get mired in something like an antitrust suit. They strike me as the type of person that enjoys the fun of a fast startup environment, and a big Co under an antitrust suit is pretty much the opposite of that. I doubt they are driven by money as much, in comparison.
Re:Sundar will be the CEO of both Google and Alphabet by JohnFen on Tuesday December 03, 2019 @06:47PM (#21698191)
> I'm not sure how long these sort of antitrust cases take to litigate

They typically take years, often over a decade. I'm talking about the entire process, not just the litigation (which is the easiest and fastest part). With Microsoft, it took 19 years from start to end.

Re:Sundar will be the CEO of both Google and Alphabet by johannes1234321 on Tuesday December 03, 2019 @05:58PM (#21697791)
Out of nowhere? - They created Alphabet to pull themselves out of daily Google business.
Re:Sundar will be the CEO of both Google and Alphabet by hanse00 on Tuesday December 03, 2019 @08:01PM (#21698629)
Yeah. As anyone at Google could tell you, they've been a familiar face at TGIF, and nothing more, for years.

At least at the operational level. I'm sure Sundar has had much contact with them. But regular Googlers certainly have not.

Re:Sundar will be the CEO of both Google and Alphabet by Frost1x on Tuesday December 03, 2019 @06:35PM (#21698096)
I've seen this explanation multiple times in this thread, but I find it incredibly hard to believe Alphabet was created to shift Sergey and Larry's time away from Google. It seems like there are far easier (and cheaper) ways of accomplishing this without creating a conglomerate.
Re:Sundar will be the CEO of both Google and Alphabet by johannes1234321 on Tuesday December 03, 2019 @06:53PM (#21698232)
Well, what they did is install a "CEO" for the main business, so they weren't operationally involved in that part of the business anymore and focused on different side businesses. Now the crown prince takes over everything operationally and the founders move to the board ... No idea if that was the primary plan, but certainly one of the options considered back then.
Re:Sundar will be the CEO of both Google and Alphabet by stjohnswarts on Tuesday December 03, 2019 @08:57PM (#21698958)
That's why they can cash out at 10% per year because they cases will last a -minimum- of 5-7 years. Google has the best lawyers in the world. Definitely a slow Homer recession into the bushes.
Re:Sundar will be the CEO of both Google and Alphabet by skybrian on Tuesday December 03, 2019 @06:05PM (#21697848)
They've made other major moves together. This is apparently part of a slow fade they've been doing at least since they started Alphabet. The reasons behind that remain mysterious.
Re:Sundar will be the CEO of both Google and Alphabet by cmrdporcupine on Tuesday December 03, 2019 @07:19PM (#21698370)
Mysterious? I'd personally retire to enjoy my millions long before I got to the point of having billions, so I don't think there's much explanation needed about why they'd want to not have to worry or work anymore.
Re:Sundar will be the CEO of both Google and Alphabet by mpalczewski on Tuesday December 03, 2019 @06:06PM (#21697853)
Those rarely result in lower stock prices.