That's a common pitfall many companies, including Google, seem to be falling into. Everyone uses tools a bit differently. Imagine that each feature is an axis in the space of all the ways to use the tool. Every person will be a different point somewhere in that space. If you try to enforce only one way to use the feature, you carve a slice in the useful space of your tool. And the more features you have, the smaller is the space defined by the intersection of all those "works for all" features, and the fewer users it actually helps !

The "one tool that works for everyone" simply does not exist. Thankfully they realized that this time, but it's more often not the case.

Good luck with that. Trying to make one product powerful enough for the techies yet simple enough for the normies is the software equivalent of Napoleon attacking Russia.

Having the WYSIWYG thing as an option is nice - forcing everyone into it less so.