News for hackers. Stuff that matters.

A comment on So You Think You Want to Open a Brewery (2014). Parent comment

Re:So You Think You Want to Open a Brewery (2014) by nostromo on Tuesday December 03, 2019 @02:43PM (#21695883)
This is definitely true for tech.

A lot of startup founders, including myself, fall in love with the idea of building technology -- but quickly learn founders are usually required to be great salespeople more than great technologists.

[ Parent | on HN ]
Re:So You Think You Want to Open a Brewery (2014) by blhack on Tuesday December 03, 2019 @04:07PM (#21696709)
Can’t you hire a salesperson?
[ Parent | on HN ]
Re:So You Think You Want to Open a Brewery (2014) by adambyrtek on Tuesday December 03, 2019 @04:46PM (#21697102)
It's not just about literally selling the product. It's more about selling the company vision to employees, convincing investors, delivering talks and arranging interviews, which are really just high-level sales pitches. For example, Steve Jobs spent a huge amount of his time on preparing and rehearsing his keynotes.
[ Parent | on HN ]
Re:So You Think You Want to Open a Brewery (2014) by kjs3 on Tuesday December 03, 2019 @10:00PM (#21699227)
Eventually, but the founder/CEO/CTO is still going to be core to the sales process.
[ Parent | on HN ]