(I have no evidence for this but I've seen this comment posted many times before)
It goes into how running content recognizition software against whatever's on the TV display lets them collect and aggregate data to sell, which helps them sell the TV for very low prices without having to worry about being profitable on the initial sale thanks to data and other monetization streams. Sony, Samsung, and the other major TV players all run very similar Automatic Content Recognition systems.
Although what's insulting is when the super premium tvs that STILL include all the same tracking junk. A 3k dollar+ tv shouldn't need any subsidizing at all, yet here we are.
Many of them have integrated signage software too like MagicInfo and have video wall capabilities etc.
Is it just that they're low-volume SKUs? Or are the somewhat more ruggedized than consumer models?