That's another facet of the same issue.

It's a little like arguing about whether the rampant dry tinder in the drought is the problem or the vast numbers of tourists flicking their still burning cigarette butts into it is the problem while we stare at the ongoing conflagration.

I see it different. Given the importance of The Fourth Estate, the nature of TFE's business is, in and of itself, important. Yet, they bury that lead behind an endless stream of fluff.